Our Services

Pay-Per-Click (PPC)

Your website is a valuable sales tool, and should be working to generate sales, enquiries and/or registrations for your business. Many companies invest vast amounts of time and money producing an attractive, effective and professional website, without giving any consideration to how their potential customers are going to find it. This is where we come in. We are accredited PPC agents for Google, Yahoo (formerly "Overture"), MSN and Miva.

Pay-per-click does exactly what it says on the tin. Your advert is free. We decide (under your instruction) on the search phrases which will trigger your advert to show, and exactly what the advert will say. Every time someone searches for one of the keyphrases we've chosen, they will see your company's advert. If they like the look of what you're offering, they'll click on the advert and be sent though to your website. It is only then that you pay for the service. As you can see, this means that you're only paying for people who…

• are already looking for what you're selling

• like the sound of your products or services

By paying only for visitors to your site, you can quickly see how effective your site is at converting visitors to customers, and you can keep a tight control on your budget.

You only pay for the first "click" through to your website. Once there, your visitors can browse freely without any additional cost to you. Furthermore, if they visit the site again through a search engine within a specific timeframe, you will not be charged for subsequent visits.

Other Products

We can list your site on Google Maps, and social networking sites such as Facebook, Bebo and MySpace. If you have any other requests for website exposure, we'd be happy to investigate them and manage the process on your behalf.

Which types of company should use PPC?

The honest answer is that there is almost no type of business that couldn't benefit from PPC marketing. Whether it's a shop selling motor accessories or a solicitor's practice looking for new clients, PPC is a valid way to promote your business. We can target locally, either by specific towns and/or countries, or within a given distance of your office/distribution depot, so you won't be paying for visitors you can't service. We can also schedule your campaigns to run only on specific days or at specific times of the day. For example, you may only want people to see your advert during business hours, or every day except Sunday.

Cost of PPC

"Clicks" start from as little as 4p each, and how much you spend is entirely up to you. We recommend that you contact us for some budget projections, as each industry is different. However, as a guide, there is absolutely no reason that your couldn't run a successful campaign for as little as £200 per month, although most of our clients double their budget within the first few months once they see the results the campaign is generating.

Flexibility

Campaigns can be added to, changed or suspended and activated at short notice and at no additional cost to you. We believe in complete flexibility. Also, because we know what it's like to run a business 24/7, you will be able to contact you account manager at any time, either by email or mobile phone outside office hours.